Submitted by: Mark Nugent

Discount vouchers have become popular tools in fundraising in Australia. Below are the five easy steps in using discount vouchers in fundraising for your non-profit organizations or local groups and clubs.

1. Enroll businesses and advertisers in your fundraising event

The first thing you must do if you want to use discount vouchers in your fundraising event is to enroll businesses and advertisers to believe in your cause or advocacy to make them give you the discount coupons. Most businesses are concerned on how they will benefit in being part of your event. Moreover, most of them are after exposure and advertising to make their brand known. Fundraising event organizers should be able to sales talk the benefits that businesses will get upon supporting or sponsoring your event. Explain carefully how your members and supporters will be able to help their business grow.

2. Collect and layout discount vouchers in a booklet

It is of vital importance to choose which businesses to call when planning to use coupon books as a fundraiser. There are several considerations that must be met to make your booklets sellable to your members and supporters. First, it is important to choose business within your locale for accessibility. Proximity is the key to make sure that people will go to the business. It is very unlikely that your members and supporters will go to a business far away just to use the discount voucher.

Fundraisers should also consider the lifestyle of their members and supporters in deciding which businesses to tap. For example, if your members are mostly mothers, go for businesses that offer discounts on essential household items. Grocery and hardware stores, bakeries, coffee shops, dry cleaning, and spas are some of the businesses where mothers will enjoy most of the discount vouchers. If your non-profit organization has working women for supporters, you should aim for restaurants, hotels, coffee shops and salons for their discount vouchers. Knowing the profile of your members and supporters will make it easier for you to market the coupon books.

3. Earn funds from advertising fees

One of the advantages of making your own coupon books is you will be able to earn additional funds from advertising fees. Businesses and advertisers will pay a considerable amount for whatever media exposure they can get. The advertising fee paid by businesses varies and depends on how big your fundraising event is.

4. Contact company offering discount coupon booklets

In order for you to save time and effort, there are companies your non-profit organization and local clubs can partner with for the coupon books. They will provide you with ready-made books loaded with discount vouchers from their business partners. The company will just give the organization a fair share on the sales of the coupon books.

One of the companies offering this type of service for fundraising in Australia is MyPhoneVouchers. The company offers a sweet deal to organizations. Instead of the old-fashioned coupon books, the company offers a subscription service that gives users access to a myriad of discount vouchers from the companys hundreds of business partners. The subscription is valid for a year; thus, enjoy discounts and perks for a whole year. MyPhoneVouchers gives organizations $20 for every member signing up for $39.99 subscription. Moreover, the company will give the charity group 50% of the subscription fee every time their members renew their contract.

5. Encourage your members and supporters to buy the booklet

One of the crucial parts of the fundraising event is to encourage your members and supporters to buy the discount vouchers book or avail the subscription. It is important to have a clear message of your cause, activity or advocacy on why you are raising the funds.

About the Author: Mark Nugent is an expert in writing articles for fundraising and advertising fields in Australia. He has been working for

myphonevouchers.com

for years.

Source:

isnare.com

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