Submitted by: Jacknew Chen

Since the Tomb-sweeping Day this year, the stores of home living have been carrying on the discount promotions no matter at the new store openings or the anniversary. A variety of promotional information flooded with the consumers judgments like the group purchase and brand alliance. The strategies for the promotion have their own stages, for example, at the beginning of Tomb-sweeping Day, the promotions may be the festival promotion, at the middle of that month it can be changed into (home) group purchase, and by the end of the month we can promote with the lowest price.At the same time, there are the sliding doors of the bathroom for promotion or the bedding of the well-known beddingsuppliers that are various and available.

The promotion of the domestic industry has always been the norm, such as holiday promotions. The holiday promotionsare also the norm, which most stores will seize this opportunity. The purchasing power of the market is still the same, butwhere there is promotion may be assigned to the share.

Home industry is the downstream of the real estate industry, and market stores. A huge number of brands and largestores like Macalline and Jimei, in addition, a large number of small and medium-sized home store and home brandsare countless number for customers to choose. Experts believe that the competition is fierce between home industry, andwith the impact of the new deal, obviously, it will heat up the competition between brands and stores. In the face of limitedspending power of consumers, frequent promotions can not perform the normal effect.

Some industry insiders said that the spring is often the home market to grab an important customer in this period, in addition, parts of the suppliers have many brands, such as the iron suppliers turning out to have hundreds of products.

It is the advantage of this opportunity to win more customers for the home building industry has already entered the eraof precision marketing and service competition. Some new building materials continuously improve product quality, for example, the alloy manufacturers continue to introduce the foreign high-quality products, whose products have beencontinuously reinforced by the unique technology.

From the supermarkets sales statistics for the first quarter of sales compared with the same period last year, there is the growth in varying degrees, but even so, the market outlook of this industry is expected to be cautiously optimistic. Theexperts said that the industry trend in the second half of the year are still many variables, so the businesses competing for the limited source will become fierce, how to grasp market opportunities is the top priority at present.

In many brands, there is the homogenization of serious cases. In an increasingly competitive market, marketing innovation is particularly important. The simple promotion of the low price will only weaken the influence of the brand, and even affect the credibility of enterprises. The necessary innovative marketing mode create a specification, ordering the overall environment. The service is another magic weapon to bring the customers. The home industry is more competitive and the value-added services enhance customers satisfaction, thereby enhancing competitiveness.

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